国际直销

独家翻译

社交人际网络正在以爆炸式的增长速度而广受欢迎。 43%的在线社区现在使用的社交人际网站，包括Facebook， MySpace和LinkedIn。而一年钱仅仅只有27%。这是《全球商业和研究协会》和《美国TNS全球性的市场洞察力和信息组》在跟踪调查了10,000消费者在互联网上的行为所得出的结论。

上网消费者每天至少登陆社交人际网站一次，多数人则每天登录若干次。大多数人登陆社交人际网站的主要原因是与家人，朋友和名人互动，如Twitter网站。虽然有四分之一的人是在工作单位登陆，百分之十是通过他们的手机登陆，但是大多数的消费者是在家里登录的。

社交人群遍布各个年龄段。今天，大约19%55岁以上的人访问这些网站，而一年前只有1%。妇女比男士使用得到更为频繁（48%对38%） ，但短短一年之内男女的比例都在大幅度增加。

“社交媒体已经改变了人们相互联系和沟通的方式“ TNS副总裁 Anita Watkins说。 “精明的营销人员正在利用这种现象，以自己的优势通过建立网上社区，以一种自然的方式让消费者可以自由互动，讨论和辩论产品，服务和品牌问题。很多公司正在聆听这些消费者的谈话和利用有影响力的消费者来共同创建自己的营销战略。 “

Over 40 percent of consumers use online social networks

Social networks are exploding in popularity. Forty-three percent of the online community now uses social networking sites, including Facebook, MySpace and LinkedIn. This is up from 27 percent a year ago, reports The Conference Board and TNS. The Consumer Internet Barometer, a quarterly report produced by The Conference Board, the global business membership and research association, and TNS, a global market insight and information group, surveys 10,000 households across the country and tracks who’s doing what on the Internet.

More than half of social networkers log on at least once a day, and the majority log on several times a day. Interacting with family, friends and celebrities are among the main reasons people log onto sites like Twitter. The majority of users log on at home, although a quarter of social networkers log on at work, and 10 percent connect through their phone.

Social networking spans all generations. Today, about 19 percent of those age 55 and over visit these sites, up from just six percent a year ago. Women are more likely than men to use social networking sites (48 percent versus 38 percent), but usage has increased dramatically among both groups in just a year.

“Social media has transformed the way individuals connect and communicate with one another,” says Anita Watkins, senior vice president at TNS. “Smart marketers are utilizing this behavior to their advantage by setting up online communities in which consumers can freely interact, discuss and debate issues around products, services and brands in a natural way. Companies are listening in to these conversations and harnessing the power of influencers to co-create their marketing strategies.”

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